Coca Cola, colas and other fizzy drinksĨ. Here are the top 18 brands according to the survey.ġ.

The results were independently audited by BDO and Dr Arianne Neethling and verified by township market expert, GG Alcock. This is aligned with Sandeep Mahajan’s definition of a “regular township resident” and excludes the more affluent consumers that make townships their homes,” the survey report states.Īll nine provinces were included in the sample of 4 403 Kasi consumers interviewed, representing the view of 9.3 million township-based consumers across South Africa.

The township consumer is defined as, “He or she has to live in a South African township, fall into the socio-economic level (SEL) 3-5 and not have a post-graduate qualification. In second place after Coca Cola is KFC, followed by Kiwi shoe polish, Koo beans and Mageu No 1 rounding out the top five.Īccording to Ask Afrika, this year 36 Ask Afrika Kasi Star Brands and 59 potential Kasi Star Brands emerged from the study. Ask Afrika defines Kasi Star Brands as those used most loyally by South African township consumers. The multinational company came up tops in a survey by market research company, Ask Afrika, which compared brand usage across 144 product categories and ranking 2 996 brands.

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